The Design of Things to Come

By: Greg Faist

How Ordinary People Create Extraordinary Products

Many successful products today signify a revolution in product design. Today’s innovation is driven by customer emotion, self-image and fantasy—not just product function. This book reveals a new generation of products that feel perfect, fulfill deep unmet desires and transform consumer lifestyles. These products have benefits that are so self-evident, they sell themselves.

Co-authors Peter Boatwright, associate professor of marketing at Carnegie Mellon, Jonathan Cagan, professor of mechanical engineering at Carnegie Mellon, and Craig Vogel, professor of design at the University of Cincinnati, profile a new generation of innovators, revealing exactly how they are inspiring people and shepherding their visions to a profitable reality.

These design revolutionaries have a healthy respect for the huge cultural and economic forces swirling beneath them, but they are daring to surf the biggest waves...and deliver today’s most powerful breakthroughs.

* Discover the trends driving tomorrow’s most profitable innovations

Find product opportunities hidden in today’s social, economic, and technology megatrends

*Design for fantasy

Blaze the new route to profit: Fulfilling your customers’ deepest desires

*Meet today’s new generation of product innovators

Watch them transform products, companies, industries, and the world

*Master the art of pragmatic innovation

Deliver product innovation that delivers superior, ongoing profitability

*Drive innovation on the new frontier of emotional design: B2B

Bring 21st century user experience to industrial and B2B products

*Innovate for all your stakeholders

Why innovation must satisfy far more than customers

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Related Links:
“The Design of Things to Come,” a new book co-authored by Peter Boatwright and Jonathan Cagan

“The Design of Things to Come”